Its Monday, and after a week of recovering from the sleeplessness that was the January submission, I'm ready to start a new project. It is our appointed duty this semester to complete at least one competition brief, so after reading more design briefs than barrel of monkeys, I believe I have settled upon the Diesel:u:music brief. I have settled upon this brief as I believe it will give me most scope for creating interesting illustrative outcomes which could be an asset to my portfolio. This states that the designer undertaking this project must look upon the plight of illustration within the music industry and try and find a new solution that can once again incorporate this medium into the music world. The task is to create a concept which encapsulates this, chose a band or artist, select two of their tracks and illustrate them accordingly. The deadline is the 4th of march...so good time management, and swift research, conceptulising and developing is a skill which i must now employ inorder to meet my target. Off I go! P.s read the brief in full below.
Brief set by: The Diesel Creative Team
Sponsored by: Diesel
Creative Challenge:
Over the past decade the world of music has undergone a revolution. Just as the ways people consume and experience music have been turned upside down, so the role of illustration in the world of music has changed too.
From the decline of the 12” album cover as a ‘creative canvas’, to the rise of downloadable tracks with artwork reduced to the size of a screen based icon. This situation has pushed people creatively to explore new opportunities that include street art, online video, experimental performances and interactive applications.
Your challenge is to choose a band or artist and create an illustrated response inspired by two of their tracks. In doing so, you’ll be facing this issue head on and demonstrating your vision of a brave new world for illustration in music.
Target Audience:
The target audience intended for the illustration will be the fan base of the musician/band/artist you select as part of answering the brief.
Considerations:
• Successful entries will demonstrate how illustration can reinvent itself as a powerful tool for promotion and expression within the world of music.
• We are looking for work that explores new ways that illustration can be integrated into the music experience.
• You should consider how musicians are reinventing the way that they interact with their fans and the increased importance of building intimate relationships and new experiences between fans and bands.
Mandatory Requirements:
• Produce a minimum of two illustrations, each based on a different track from any band or artist who’s music inspires you. While your solution maybe 2D, 3D or even time based, they must be documented and presented in A3 format as per the Formatting Guidelines PDF. The choice of band is unimportant – they maybe well known or equally unheard of.
